In 2024, GFL took a decisive step forward by adopting a more structured ESG approach and formally integrating sustainability principles into its business model. With support from specialized consultants, the company launched a transformation process, starting with ESG training for first-line managers and executives. A materiality assessment followed, identifying key ESG priorities aligned with both internal goals and stakeholder expectations. For each priority, GFL evaluated current strengths and gaps, then developed a targeted action roadmap to drive sustainable, transparent, and responsible practices.